Personalization

The Cyborg Name Generator and Wedding Crashers - Trailer Crashers are both good examples of how personalization of content can make something viral. I created my own personalized version at Wedding Crashers and found the results very effective. They both have a strong element of humor and the ability to save and share the end result. The Cyborg Name Generator even allows you to order a shirt with your robot and robot name printed on it.

The draw backs of these sites are the technical hurdles that must be overcome and the up front process and input that is required before you see the results. The Trailer Crashers site took a bit of effort and names and email address are asked for which might scare some people away.

It looks as though this type of material is richer and well suited to the interactive environment and may be where marketing trends may be headed. Its not as quick and easy as a forward but the results are impressive.

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